LET And Two Circles Launch Long-Term Partnership To Accelerate Global Growth Of Women’s Golf
The Ladies European Tour (LET) and Two Circles have announced a multi-year partnership to accelerate the global growth of the Tour and women’s golf, bringing together broadcast production, content, marketing, audience growth and commercial strategy.
The partnership will grow audiences, strengthen connection with fans and unlock new commercial opportunities, representing a significant step in the LET’s ambition to build a bigger and more engaged global fanbase, creating greater value around its events, players, content and commercial rights.
At its heart is an innovative approach to how the LET will reach and engage fans. Two Circles will produce the LET’s events each season, with broadcast production integrated into the LET’s wider digital content, channels, and audience strategy. Creating a more compelling way for fans to discover, watch, follow and engage with the LET throughout the season.
The partnership will support the LET’s international calendar and alongside production, Two Circles will work with the LET to build deeper understanding of its global fan base and use insight to shape how the Tour is marketed, experienced and commercialised.
This will include creating new commercial packages and rights that connect brands more closely with the Tour’s players, events, content and growing global audiences – turning increased interest in women’s golf into sustainable commercial growth.
Tom Phillips, CEO of the Ladies European Tour, said: “Women’s golf has significant momentum globally, and the LET has a huge opportunity to be at the forefront of that growth. We have world-class athletes competing across a truly international calendar and an opportunity to bring their stories, personalities and golf to significantly more people around the world. This partnership brings together live production, content, marketing, insights and commercial thinking to reach new audiences, deepen fan relationships and grow the LET’s relevance and commercial potential around the world. Two Circles shares our ambition for where the LET can go, and we are excited to build that future together.”
Gareth Balch, CEO at Two Circles, said: “The LET has all the elements to become an even more powerful global sports property: world-class athletes, compelling personalities, an international footprint in a sport experiencing significant growth.
“The opportunity is to turn that into deeper fandom. That means treating production, content, marketing and commercial growth not as separate disciplines, but as connected parts of the same fan journey. By understanding what drives fans to follow, watch and engage with the Tour, we will support the LET to know fans best, converting engagement into long-term growth.”
The partnership will create an integrated platform for the LET to capitalise on the continued growth of women’s golf, connecting its events, content, channels and audiences to drive greater reach, relevance and commercial value.
About the LET
The LET is a global golf tour comprising professional elite women athletes who play international tournaments on some of the world’s most prestigious and renowned golf courses. Founded in 1978, the Tour is also committed to inspiring the next generation of talent to pursue their passion and achieve their dreams through the game of golf.
Its diverse and multicultural membership of 378 professional golfers represents as many as 47 countries. 2026 marks the 48th LET season with 29 events across 21 countries, prize money of more than €40 million and television audiences in more than 120 countries, with a NET sponsorship value of more than US$350M. Follow the LET online at www.LETgolf.com and download its mobile app on Apple or Google Play. Join the social conversation on Facebook, X, Instagram and YouTube.
The LET Access Series is the official development tour of the LET, formed to give players an opportunity and platform to compete and progress onto the LET. In 2026, there will be 19 tournaments in 13 countries. For more information see letaccess.com.
About Two Circles:
Two Circles is a global sports and entertainment company that grows audiences and revenues for the world’s leading organisations. We help our clients to know fans best. Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behaviour and motivations than any other organisation. Two Circles works with organisations across the world of sport and entertainment, including The R&A, the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.